WP7 Marketplace Beta – new app downloadable delay

Have you seen the new (since fall 2011) ways to publish a Windows Phone app to Marketplace? In addition to regular publishing, you can now publish as private beta or targeted. Neither will make the app discoverable in the Marketplace, Beta is time limited and does not include the full certification requirements. MSDN has a really good Marketplace submission comparison: Application Distribution Options.

Now, onto the topic of the hour: Beta submission.

Empirical timing results

I have during the past months submitted numerous apps to the Marketplace as beta – and come to the conclusion: (this probably will just be true for the near future AND the region I’m in – Sweden)

1) Beta submission takes 4 hours to complete – the app then becomes “published”


2) It takes another 8 hours before the app becomes available for download!

Error when trying to download right after submission completed

Before the 8 hours, hitting the deep link gives Marketplace error: 805a0194. An explanation of the error can be found in this StackOverflow response: it’s a 404 – not found.

Why is it like this? I don’t know. Probably propagation of the xap package onto download servers. Annoying – but more bearable once you see the system in it.

Go publish those apps!

This Post Has 3 Comments

  1. Jason Timmins

    Hi There,
    Good tip. I’ve just had my first app accepted for beta but it looks like I’m in the 8 hour delay period that you mention as I’m getting the 805a0194 error when I try to use the Zune: link in the Email I got from Marketplace.
    Thanks for the info.

  2. Andreas Hammar

    Glad to have helped!

    The irony is that the “submission complete” page says “available for download within 2 hours”. It’s been sent to Microsoft just today and they will look into it. I’ll post updates.

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